Experience

These are key positions I’ve held & a few achievements from each.

Deer Heart Consulting

Consultant

June 2006 – present

The references listed on the Contact page include a current client.

What I do

Consultation & training of small business owners, entrepreneurs, artists and nonprofits in clarity of vision, SMART goals, strategic planning, and comprehensive and cohesive marketing.

Examples of how well I do it

I designed my own logo.

undefinedPR & social media for experimental art collective’s events, annual 3-day festival & international album releases

undefined Updated brand for a 13-yr-old business; streamlined systems; designed, built & wrote new copy for his new Wix site

undefinedA detailed concept development based on an idea for a business, from vision to values to voice. This included logo, content, marketing plan, budget, supply list, etc.

Refined a business’ voice then designed, built & wrote new copy for a completely revamped WordPress site…in less than a month


Santa Fe Farmers’ Market Institute

Director of Development & Communications

February 2015 – January 2020

I respectfully ask that you do not contact my previous employer/supervisor, due to an open claim that I have filed with the Department of Labor. You can contact Melissa Willis, who is listed as a reference. She and I worked together at both the Institute and Girls Inc.

What I did

Developed & implemented the annual strategic fundraising & marketing plans. I did the strategic planning and implemented the tasks with minimal volunteer support for fundraising from major donors, annual appeal, corporate sponsors, in-kind sponsors, events (large and small), government grants, and foundation grants. I wrote and developed design concepts for Farmers’ Market and Institute marketing, including annual reports, e-newsletters, print newsletters, print & radio advertising, two websites, posters, social media, and more.

Examples of how well I did it

undefined Increased Instagram followers 775% (from 800 to 7,000) with more engagement from followers and increased farmer participation

undefined Created detailed yet succinct one-sheets about the organization and each program & elevated the quality of design in print materials – initiatives that shifted the perception of the organization & improved donor relations – and I did it while decreasing costs

undefined Concurrently designed and helped build two complex WordPress websites, including writing the majority of the content for both.


Girls Inc. of Santa Fe

Director of Development & Communications

June 2007 – February 2013

You can contact Girls Inc. of Santa Fe’s CEO, Kim Brown, at (505) 982-2042 or kbrown@girlsincofsantafe.org.

What I did

Much like I did at the Santa Fe Farmers’ Market Institute, I developed & implemented all aspects of the the annual strategic fundraising & marketing plans. I additionally was the supervisor for the annual 400-vendor Arts & Crafts Show on the Plaza.

Examples of how well I did it

undefined Generated 75-80% of annual revenue via all fundraising channels for a combined total of nearly $4 million in 6 years. This included a major gifts special campaign to fund a facility on the Southside.

undefined Increased media mentions & articles pertaining to programs (rather than merely events), increasing community awareness & number of volunteers & donors


St. John’s College, Santa Fe

Outreach Coordinator / PR Assistant

May 2000 – June 2007

I don’t think anyone I worked directly with or for is still employed there, but you can contact the college at (505) 984-6000.

What I did

Managed press releases and print publications for campus events & initiatives; Organized all non-credit community programs

Examples of how well I did it

undefined Generated $200,000 annually

undefined Increased new participants by 20-30%

undefined Created & implemented communications & publications schedule utilized college wide


Are you interested in talking yet?

Maybe you need to see what I learned from taking this career path.


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