These are key positions I’ve held & a few achievements from each.
Deer Heart Consulting
Consultant
June 2006 – present
The references listed on the Contact page include a current client.
What I do
Consultation & training of small business owners, entrepreneurs, artists and nonprofits in clarity of vision, SMART goals, strategic planning, and comprehensive and cohesive marketing.
Examples of how well I do it
I designed my own logo.
PR & social media for experimental art collective’s events, annual 3-day festival & international album releases
Updated brand for a 13-yr-old business; streamlined systems; designed, built & wrote new copy for his new Wix site
A detailed concept development based on an idea for a business, from vision to values to voice. This included logo, content, marketing plan, budget, supply list, etc.
Refined a business’ voice then designed, built & wrote new copy for a completely revamped WordPress site…in less than a month
Santa Fe Farmers’ Market Institute
Director of Development & Communications
February 2015 – January 2020
I respectfully ask that you do not contact my previous employer/supervisor, due to an open claim that I have filed with the Department of Labor. You can contact Melissa Willis, who is listed as a reference. She and I worked together at both the Institute and Girls Inc.
What I did
Developed & implemented the annual strategic fundraising & marketing plans. I did the strategic planning and implemented the tasks with minimal volunteer support for fundraising from major donors, annual appeal, corporate sponsors, in-kind sponsors, events (large and small), government grants, and foundation grants. I wrote and developed design concepts for Farmers’ Market and Institute marketing, including annual reports, e-newsletters, print newsletters, print & radio advertising, two websites, posters, social media, and more.
Examples of how well I did it
Increased Instagram followers 775% (from 800 to 7,000) with more engagement from followers and increased farmer participation
Created detailed yet succinct one-sheets about the organization and each program & elevated the quality of design in print materials – initiatives that shifted the perception of the organization & improved donor relations – and I did it while decreasing costs
Concurrently designed and helped build two complex WordPress websites, including writing the majority of the content for both.
Girls Inc. of Santa Fe
Director of Development & Communications
June 2007 – February 2013
You can contact Girls Inc. of Santa Fe’s CEO, Kim Brown, at (505) 982-2042 or kbrown@girlsincofsantafe.org.
What I did
Much like I did at the Santa Fe Farmers’ Market Institute, I developed & implemented all aspects of the the annual strategic fundraising & marketing plans. I additionally was the supervisor for the annual 400-vendor Arts & Crafts Show on the Plaza.
Examples of how well I did it
Generated 75-80% of annual revenue via all fundraising channels for a combined total of nearly $4 million in 6 years. This included a major gifts special campaign to fund a facility on the Southside.
Increased media mentions & articles pertaining to programs (rather than merely events), increasing community awareness & number of volunteers & donors
St. John’s College, Santa Fe
Outreach Coordinator / PR Assistant
May 2000 – June 2007
I don’t think anyone I worked directly with or for is still employed there, but you can contact the college at (505) 984-6000.
What I did
Managed press releases and print publications for campus events & initiatives; Organized all non-credit community programs
Examples of how well I did it
Generated $200,000 annually
Increased new participants by 20-30%
Created & implemented communications & publications schedule utilized college wide
